Shoemanic

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2010-02-02T10:20:13Z

How do you go about creating the world’s leading shoe e-commerce experience?

Launched in March 2009 without any marketing or promotional activity, shoemanic.com attracted 70,000 unique visits in its first week of trading. It has so far rolled out in English, German and Austrian and has become Humanic’s second largest outlet by sales revenue.

Humanic is the flagship brand of Austrian leatherwear-to-footwear giant, Leder & Schuh, and is now one of Europe’s largest footwear retailers. We were tasked with creating an e-commerce site that offers a truly multi-channel shopping experience, enabling Humanic to assume a leading position in online footwear retailing. Following months of research, we produced a fashion-led design based on a multifarious search-driven experience. All design iterations were informed by state-of-the-art lab testing with real customers. Carrying 30,000 stock items and 6,000 different shoe styles, the Humanic site gives users a richer sense of each product. We also provided the capability for users to browse by the latest fashion trends or specific personal needs such as toe shape and heel height.

/system/case_studies/32/thumbnail/humanic.jpg Shoemanic

2010-02-02T10:43:21Z

http://www.shoemanic.com

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2010-02-02T12:30:26Z

How can a brand use social media to enhance its market research?

We delivered in a complex solution to budget, and to exacting deadlines. Promise Communities is now the fastest growing online service from Promise, offering a new model for brands to extract and mine valuable data about their customers on a continuous basis.

Head was appointed by Promise, one of the world’s leading brand consultancies, to develop an innovative online research service. They asked us to develop an interactive research platform so brand owners and consumers could engage in real time conversation about pre-selected topics. We created Promise Communities, which enables brand owners to set questions and tasks for consumer panels. Consumers can answer by uploading media, joining in moderated discussions and live video. There are demographic filters to ensure the right people participate, and a reporting and analytics package which lets brand owners drill down into the research data. And the look and feel of the service can be customised to suit the needs of individual brands.

/system/case_studies/33/thumbnail/promise.jpg Promise Communities

2010-02-02T12:30:26Z

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2008-12-03T15:47:54Z

How do you get young voters engaged with David Cameron?

We launched the site to coincide with the Conservative Party Conference and it instantly became the gold standard for political campaigning online. WebCameron achieved 1.2 million unique visitors in 6 months, 38% of whom were returning visitors. More importantly for the Conversatives it kept David Cameron on the front pages of the newspapers for weeks.

We won a heavily contested brief to get David Cameron connected with young voters – it was relatively early in his leadership and not many people knew much about him. We proposed a highly social, highly interactive approach, something that would engage people at a very personal, conversational level. We built a site that seamlessly combined photo, audio and video-sharing with blogging technology. And we did it all from the ground up. These were pre-YouTube days.

/system/case_studies/20/thumbnail/webcameron.jpg Webcameron

2010-02-02T10:39:38Z

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2008-12-03T14:15:24Z

How can you enhance online customer service and generate sales at the same time?

The promotional banner click-through-rate (CTR) increased from 0.3% to 46%. Bounce rate dropped significantly, indicating more visitors were finding what they wanted.

British Gas asked us to look at their website and create a better home page that would deliver three essentials :– • Make life easier for existing customers to    service their accounts • Convert new prospects coming in on the    back of a national advertising campaign • Help everyone get the most of BG’s    offer to fix gas prices until 2012. We started by analysing the BG site’s metrics and end user research. We created a new set of wireframes addressing visual hierarchy and usability, iterating our way towards the most promising and practical solution. We carved up the home page cleanly and clearly between the needs of existing customers and prospective customers, with a common selling area relevant to both. We made the promotional banner more contextual and integral to the home page experience, and also looked at all the sign posting and key messages to make sure that they were optimised for consistency, meaning, and location.

/system/case_studies/13/thumbnail/britishgas.jpg British Gas Residential

2009-01-07T15:23:16Z

http://www.britishgas.co.uk

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2008-12-03T17:52:25Z

How can we encourage older people to manage their affairs better?

LifeBook exceeded its target for online registrants by 30% in its first year. The success of LifeBook online has led to an increase in the product’s investment and development, which we are currently addressing as part of an ongoing campaign.

Age Concern is the UK’s leading charity for older people.  They asked us to help them develop an online concept that would encourage older people to become more organised by collating information about their life in one place.   The initiative was inspired by a new study which revealed that the majority of Brits have no idea where they keep important documents. Working closely with the new product development team at Age Concern, we developed a free online service that makes it easy for anyone to manage their affairs and pull together practical personal and financial information. LifeBook is an easy-to-use method of recording the practical details of your life and managing different practical affairs like friends birthdays and insurance renewal dates, as well as keeping a record of utility suppliers and store cards. There is also a section to record final wishes and a safe way to help loved ones look after one’s own affairs should the need arise. Designed, developed and hosted by Head, LifeBook is accessible via Age Concern’s main website.  It attracted significant national PR when it launched earlier in 2008, highlighting the problem it is helping to solve.

/system/case_studies/22/thumbnail/ageconcern.jpg LifeBook

2009-11-19T13:06:33Z

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2008-12-03T14:27:33Z

How do you sell the excitement and authenticity of Formula 1 in a non traditional Grand Prix venue?

When it launched, site traffic was the heaviest for a Formula 1 event, and tickets to the event sold within a matter of weeks.

We were asked to create the inaugural Abu Dhabi Grand Prix website as part Formula 1's global expansion programme. Objectives: • Build anticipation and excitement before    the event • Encourage overseas ticket sales and media    interest • Highlight Abu Dhabi's appeal as a world    class destination This was an inaugural Formula 1 event in a part of the world that had no previous Grand Prix heritage.  The creative challenge was to make Abu Dhabi feel close to home for traditional Formula 1 fans. For the Grand Prix, we used high impact close-up imagery to promote a feeling that you were at the trackside, and used the same approach to create a sense of intimacy with Abu Dhabi’s local attractions. Site features included a media centre, tourist and travel information, Grand Prix ticket reservation facilities and pre-event countdowns. Race day updates and post event coverage helped to build momentum and sustain interest.

/system/case_studies/15/thumbnail/formula1.jpg Abu Dhabi Grand Prix

2009-03-30T16:19:26Z

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2008-12-02T10:37:22Z

How do you create a viral campaign that also raises money?

Our strategy worked really well. Givealovenote.com achieved a 74% conversion rate for the four weeks around Valentine's Day (the industry average for premium rate conversion is less than 1%.)

As part of its annual Valentine's Appeal, the BHF asked us to create a viral campaign to drive traffic to their main fundraising site. We realized that most similar campaigns are great at driving traffic but get really low conversion - because a great video, or whatever, delivers you to a boring donations page. Instead, we hit on a solution that made fundraising the heart of the viral activity. Givealovenote.com lets people make their own love notes, select a sexy voice to read them and send them to a loved one's phone. The recipient gets an email or SMS telling them they've got a lovenote and asks if they'd like to make the 64p donation that will then allow them to access it via a premium rate number.

/system/case_studies/9/thumbnail/givealovenote.jpg Give a love note

2009-01-07T16:04:46Z

http://lovenote.headlondon.com

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2008-12-03T15:23:22Z

How does Microsoft turn the contractual obligations of its NHS deal into a positive and fruitful interaction with NHS employees?

We had a target of 5,000 registered users. So far we've got to 75,000. And we did this huge, complex project on time and on budget.

In 2007 Microsoft signed an agreement with the NHS, entitling NHS employees to deals on software and training. They asked us to create a site that would help NHS staff sign up to their software and online training entitlements and network with one another, which sounds simple. But remember that the NHS is the third largest employer in the world and we had to comply with all of Microsoft's internal coding requirements. We were also keen to do something that was more than form-filling; positioning Microsoft as a partner, not just a supplier. So we built something that took full advantage of people's increasing familiarity with social software services. We made a site that was fun, friendly and interactive, allowing people to chat with each other, create personas, help each other out and talk directly to Microsoft. We turned something bureaucratic into something special.

/system/case_studies/18/thumbnail/nhsresourcecentre.jpg NHS Resource Centre

2010-02-25T17:06:12Z

http://www.microsoft.com/uk/nhs/

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2008-12-03T18:10:57Z

What can we learn about creating content across multiple media platforms?

Englandallstars.com generated over 300,000 unique visitors during the tournament, the whole project was self-funding thanks to revenues from advertising and mobile downloads and ITV commissioning live broadcast clips of Sven and Maradona. More importantly, we learned a whole heap of things which we’ve been able to plough into our work for clients.

Throw your mind back to 2006. Everyone’s talking about mobile and content but no one’s doing anything about it. And the World Cup seemed like a perfect opportunity to try some things out. For our Head Labs adventure that year we decided to see if we could create monetisable content that we could deploy and sell across the web, mobile and TV. So two cheeky marionettes were born – Sven and Maradonna – and the world followed their adventures through the World Cup. We accompanied that with all kinds of Spitting Image style silliness including stop motion highlights of every England game, animated profiles of the squad, interactive Pimp My Sven postcards and themed ringtones.

/system/case_studies/23/thumbnail/englandallstars.jpg England All Stars

2009-01-07T16:11:39Z

http://www.englandallstars.com

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